Monday, April 29, 2024

In Barbie Kens Patriarchy Is Kind Of Awesome, Actually

mojo dojo casa house meaning

Studios lot outside of London, the Barbie dream houses were inspired by the midcentury modern architecture and cul-de-sacs in Palm Springs. Greenwood and set decorator Katie Spencer specifically looked to Richard Neutra’s 1946 Kaufmann House, which happens to be one of the filming locations featured in Don’t Worry Darling. They landed on this design route early on in the process since they knew they weren't looking to replicate an existing Mattel Barbie dream house.

The sets are smaller than human size.

Greenwood compares the Barbie sets to dioramas and museum exhibits because they feature layers of 3-D and 2-D elements. Across Barbie Land, the 50-foot-tall painted sky stretched 800 feet around the studio with 35-foot-tall mountain cutouts set against them. Barbie's dream house includes a blend of 3-D and 2-D features as the actual toys do. Take her fridge, for example, which includes a decal of food and beverages for the interior and "toy" versions of them in the door shelving that Barbie can actually pick up. Barbie has been top of mind ever since the film’s first look images of Margot Robbie as Barbie and Ryan Gosling as Ken were released more than a year ago.

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Like the Mojo Dojo Casa House, the collage is a dissonant amalgamation of imagery, all slapped together around the image of a nude muscle man who is holding a big, orange lollipop in front of his junk. The “Barbie” production team explains how they made Barbie Land so appealing—and their biggest inspiration as they buried it under a pile of TVs. The term "Mojo Dojo Casa House" has recently become a viral sensation, thanks to the new Barbie movie. This concept has captured the imagination of fans and has even sparked a TikTok trend. But what exactly is Mojo Dojo Casa House, and why has it become such a phenomenon?

Halloween 2023: Ken’s Mojo Dojo Casa House Costume Goes Viral on TikTok - WWD

Halloween 2023: Ken’s Mojo Dojo Casa House Costume Goes Viral on TikTok.

Posted: Wed, 11 Oct 2023 07:00:00 GMT [source]

Barbie Movie Poster Memes

Another niche of memes includes a split image of two options where the Mojo Dojo Casa House is referred to as the less viable of the choices. It even extends to the "natural" environment in Barbie Land—including the beaches that are made up of pink sand. Painted backdrops are also used for the sequences when characters in the movie travel from Barbie Land to the real world and vice versa. If you're into the slightly surreal look, a mural wallpaper might offer a similar effect in your own home—whether you’re after a Barbie-themed design or a natural landscape. The phrase stems from Ryan Gosling’s Ken, who after entering the real world, learns lessons about patriarchy and horses, and decides he needs to bring some of that to Barbieland and transforms Barbie’s Dreamhouse. The much-memed, long-awaited feature from director Greta Gerwig is a delightful comic fantasy that promotes and deconstructs its own Mattel doll brand.

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The midcentury modern architecture lent itself nicely to the basic elements of the toy houses that the team focused on, like an open flow between rooms with no walls. Logistically, it was also important for the production to easily shoot from one house to another. Placing the houses in a circle allowed for this and ensured Barbie could see all of her friends. The Barbie movie is smashing records left, right and centre with its box office success, including having the biggest opening record for a movie by a female director. So naturally, it's turned our social feeds pink, with its on-the-nose script and soundtrack inspiring numerous TikTok trends. The Mojo Dojo Casa House has also found its place in meme culture, with countless memes and parodies circulating online.

mojo dojo casa house meaning

Hey Barbie! Women Are Sharing Their Hilarious Mojo Dojo Casa House Experiences - GLAMOUR UK

Hey Barbie! Women Are Sharing Their Hilarious Mojo Dojo Casa House Experiences.

Posted: Wed, 02 Aug 2023 07:00:00 GMT [source]

So it’s no surprise that when Barbie (Margot Robbie) and Ken go to the real world and he starts to notice that men are treated much, much differently there, he starts to have an awakening. The memes often include a pop culture reference or an image of an unappealing property seen in another movie or TV show. This treehouse was replicated from the toy, which was the doll Chelsea's treehouse. If you thought the Barbie Land lettering in the film was just a cute design introductory to the fantasy world, you didn't look close enough.

'Mojo Dojo Casa House' Trend Explained, Stems From 'Barbie' Movie

Following the Barbie movie's theatrical release, the Mojo Dojo Casa House has been the center of several online memes. The Mojo Dojo is Ken's bachelor pad with hyper-masculine themes made to be the less tasteful "anti-dream house." When Stereotypical Barbie returns to Barbie Land from the real world, she discovers Ken has turned her dream house into the Mojo Dojo Casa House. BARBIE'S dreamhouse is considered prime real estate in Greta Gerwig's film of the same name.

Let's dive into the world of Barbie and explore this intriguing concept. Phillip Hamilton is an editor at Know Your Meme and Director of Writing at Meme Insider Magazine. He is dedicated to researching and reporting on meme culture, previously writing for Cowbelly Studios, and acting as a contributing writer for MemeMarketing.org.

After sharing goodbyes with the Barbies, Kens, and Mattel executives, Barbie decides to become human and return to the real world. Sometime later, Gloria, her husband, and Sasha take Barbie, now going by the name "Barbara Handler", to her first gynecologist appointment. The all-new Barbie Dreamhouse living pop-up truck is coming to SoCal beginning Saturday. The 2023 Barbie Truck Tour is back with a whole new look, kicking off with three stops in Orange and Los Angeles counties.

mojo dojo casa house meaning

But can I just say, a lot of the crew wanted to buy things from the Ken-dom. I’m not saying who, but a lot of them did,” set decorator Katie Spencer shared with The New York Times. Ashley Lee is a staff reporter at the Los Angeles Times, where she writes about theater, movies, television and the bustling intersection of the stage and the screen. An alum of the Eugene O’Neill Theater Center’s National Critics Institute and Poynter’s Power of Diverse Voices, she leads workshops on arts journalism at the Kennedy Center American College Theater Festival. She was previously a New York-based editor at the Hollywood Reporter and has written for the Washington Post, Backstage and American Theatre, among others.

This trend showcases the power of social media in amplifying a concept from a children's movie into a global phenomenon. It's a testament to the creativity and humor of the online community, turning a fictional idea into a relatable and shareable experience. The Barbie movie has inspired a mountain of memes, from mugshot redraws to the phrase "I am Kenough" to an image of Ken on Barbie's shoulder. The latest Barbie meme to take off on social media is the Mojo Dojo Casa House, a reference to a scene in the movie where Ken rebrands the Barbie Dreamhouse. “Mojo Dojo Casa House” has been taking over social media over the past week and if you’re wondering what it’s all about, you probably have not seen the new Barbie movie, which had a massive debut at the box office last weekend. Barbie premiered at the Shrine Auditorium in Los Angeles on July 9, 2023, and was released in the United States on July 21.

Meanwhile, Gosling’s Ken continues his melancholic monologue about his purpose and self-worth, now to a more upbeat rhythm. “I wanna know what it’s like to love, to be the real thing,” he sings, with a hunger in his eyes. Upon his return, then, Barbieland’s women-favoring power dynamic places the men in all positions of power, and Barbie’s Dreamhouse gets transformed into Ken’s Mojo Dojo Casa House. Interestingly enough, Ken learns a few lessons while interacting with humanity, specifically about patriarchy and horses. It doesn’t take long for Barbie’s beau to conclude that Barbieland could do with a bit of patriarchy. As it turns out, Greenwood and Spencer came at this project with a specific reference point in mind—the pop artist Richard Hamilton’s 1956 collage Just what is it that makes today’s homes so different, so appealing.

Mojo Dojo Casa House or Welcome to My Mojo Dojo Casa House refers to a series of memes inspired by the 2023 Barbie movie, referencing a scene in the film in which Ken takes over the Barbie Dreamhouse and rebrands it as the Mojo Dojo Casa House. When Ken takes over the Dreamhouse, though, it largely loses its right to being called a "dream house" at all. Ken turns the house into a bit of a bachelor pad and deems it the "mojo dojo casa house," a nonsensical name considering "casa" means "house" in Spanish.

He discovers that in the real world, not everything is run by women. In Barbieland women control government, the Supreme Court, and the world essentially revolves around them, while the Kens get table scraps. Ken is so in awe of the patriarchy, he brings it back with him from the real world and soon Barbieland is barely recognizable. Ken stays behind in Barbie Land and Barbie decides to live her life in the real world. However, the habitant seems to be unaware when hosting other people. Fans are using the phrase and sharing photos and videos of when things are changed to something worse than before, or used to described something/a house-like structure as less than.

"When you go into Barbie Land, you go into the dot of the 'i' of Barbie Land," production designer Sarah Greenwood tells House Beautiful. "So the streets are written as Barbie Land, and the 'i' is the circle that they live in." Part power ballad, part battle sequence and part dream ballet, “I’m Just Ken” arrives onscreen like an elaborate bit, or an excuse for Ryan Gosling to flex his Oscar-nominated vocal cords and reprise his viral dance routines.

Partway through their adventure, the iconic pair split up – Barbie goes to look for the girl playing with her doll while Ken… does Ken things. In the Barbie movie, the Mojo Dojo Casa Houses materialize when Ryan's character learns about 'patriarchy' in the real world. These creations are intentionally ugly and tacky, filled with a mishmash of styles and designs.

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